Social Media Tracking

Social Media Tracking

Social media is one of the major facets of marketing now. It has grown from a small-time, niche market into one of the most commonly used platforms to get your message out there. As such, it is vitally important that you know what you are doing. There are so many...

KPIs and BI – a Match made in Heaven

In the world of Business Intelligence, things have been changing radically and rapidly over the past decade. In the early days, users needed a huge deal of technical know-how. Specialists were needed to build data warehouses based around what the information users...
Data VS Decisions

Data VS Decisions

When Business Intelligence showed up, it was simply seen as a tool for decision-making to be used by analysts and board members. Luckily that has changed and people from all levels and departments are now given access to data that helps them make the right decisions....